| 词汇 | motivational research |
| 类别 | 英译汉、汉译英、英汉互译翻译词典 |
| 释义 | motivational research motivational research n.（名词）Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services.Also called motivation research 动机研究：对消费者作出的决定的动机所进行的系统分析，尤其被广告商和市场调查员用来评估消费者对产品和服务的态度也作 motivation research |
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